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Lisa Loeb hit number one on the charts as an unsigned independent artist in 1994 when her single "Stay (I Miss You)" was featured in the film "Reality Bites."
"In a lot of ways it's easier to get music out there," the singer said of the industry now. "What's hard though is as a musician, you have to monetize it."
From YouTube to Twitter, musicians have access to a wider audience but it's harder to make a profit off songs. It also takes time.
"Grassroots marketing has always been important," Loeb said. "You have to put a lot of time and effort into that as well."
The backing of a major record label helps an artist to reach more people and to manage marketing.
"It can often take away time from having a personal life and a creative life," Loeb said of social media demand. "It can be a little overwhelming, all the different things you have to do as a musician at this time."
Since "Stay" climbed the charts 23 years ago, Loeb has released eight albums. Her other projects include film and television roles, children's books, her own eyewear line, and the development of music directed to families and a younger audience.
"It stems more from my love of entertainment for everyone in the '70s," she said. She described the music that inspired the family albums as clever and full of heart. Amazon Video soon plans to offer songs off her latest all-ages album, "Feel What U Feel," which features Craig Robinson (The Office). The videos include stop motion work and kids acting out the songs.
Wendy Woo will open the show on Wednesday for Lisa Loeb at the Rialto Theater in Loveland. (Courtesy photo)
"We really wanted to go in a lot of different directions," she said.
Loeb will perform at 7:30 p.m. on Wednesday at the Rialto Theater in Loveland.
"For people who are big fans already, I will be playing a lot of songs from my catalog," Loeb said, "and I always like to play the songs that were on the radio."
The show will be a mix of old and new as well as storytelling. Loeb said storytelling was always part of the show. She has always liked to talk during the performance, giving background on songs and adding more dimensions to the music.
"It's just my natural habit that I like to talk, and when I actually honed in on what I talk about, that draws them in," she said.
Opening for Loeb is Loveland artist Wendy Woo.
"I have always been inspired by her poetry and how she puts it to music, so what an opportunity this is," Woo said. Woo will be playing a solo acoustic show, something she hasn't done in a while. She is usually with her band.
"Solo acoustic is how I got started and I like to go back to grassroots," she said. Woo describes her sound as pop and singer-songwriter, but it incorporates blues and funk.
Much like Loeb, Woo will intertwine songs with conversations.
"It will be a lot more personable, a lot more intimate," she said of the solo show.
Woo lived in Denver for 10 years before moving to Loveland,
"I married a fan and I moved up here," she said. "It's nice to play a beautiful theater in what's my new home town."
A local act paired with a national-level artist gives the performance a hometown feel, she said.
"I love it when national take the time to bring locals in," Woo said. "It makes it a local show."
Michelle Vendegna: 970-699-5407, email@example.com